Blank Canvas
Fashion Branding
Brief:
Develop a concept and identity for a sustainable fashion brand.
Solution:
Blank Canvas is fashion for everyone. With a main focus on suits, twice a year we release a new collection together with Swedish artists and connects the two worlds of art and fashion. For each new collection, we will work with a new artist whose art will grace the garments.
Except quality material and artwork, a major focus will be on sustainability and recycling. We want our suits to have a long life without going out of style or fashion. Our hopes are that the suits will work as artworks and increase in value for each year.
Every time a new collection is released, you who already own a Blank Canvas suit gets the opportunity to send your suit with existing art back to us. The art will be painted on a piece of fabric and then be sewn on. This way, it is easy to remove it without damaging or leaving any imprint on the suit - making it possible for you to change your artwork every time a new collection is out.
The brand is exactly what the name implies. A clear surface ready for the artist to explore. The design concept is therefore based on clarity and simplicity.
