PLAY2GIVE
Merit in Young Ones Awards 2022
Brief:
How can Call of Duty become one of the most talked-about brands globally and target the non-gaming audience?
Solution:
There are millions of American veterans who suffer from mental illness. PTSD, TBI, depression, and other consequences that comes from war. Why are we not talking about this more often? America has donated a lot of money to help their veterans. But still, this is a huge problem. Why don't they get the help they need?
We decided to take a stand against this problem. With our idea PLAY2GIVE, Call of Duty will highlight this problem and spread the message worldwide.
For a week, we will create a feature in-game where your playing time is converted into money donated to Call of Duty's own organization, Call of Duty Endowment. Together with other organizations they will help to set up programs for the veterans, giving them the help they deserve.
So instead of spending money to upgrade the game the profit will make a difference in the real world. And also making Call of Duty Warzone reach beyond just the gaming media. With PLAY2GIVE, Warzone's news value will increase, and at the same time, Call Of Duty will become one of the most talked-about brands in the world.